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Keurig Dr. Pepper
Introduction:
Keurig Dr. Pepper Inc. (formerly Green Mountain Coffee Roasters (1981-2014) and Keurig Green
Mountain (2014-2018)) is a conglomerate of listed American beverage and coffee makers
headquartered in Burlington, Massachusetts. [5] Keurig Dr. Pepper was founded in July
2018 by the merger of Keurig Green Mountain and Dr. Pepper Snapple Group (formerly Dr
Pepper / 7up Inc.), offering over 125 hot and cold drinks. Our Canadian subsidiary operates as
Keurig Dr. Pepper Canada (formerly Canada Dry Motts). The company’s East Coast division
manufactures Keurig brewing systems. We procure, manufacture, and sell various brands
of coffee, hot cocoa, tea, and other beverages for Keurig machines. We sell coffee beans and
ground coffee in pouches and potion packs. As of 2018, the newly merged conglomerate is Dr.
We also sell sodas, juices, and other soft drinks. Texas-based pepper snap.
Founded:
Green Mountain Coffee Roasters (GMCR) was founded in 1981 as a small professional coffee
roaster in Vermont. After regional and national expansion in the late 1980s and an IPO in 1993,
the company completed the acquisition of brewing equipment manufacturer Keurig, Inc. in
2006, and the profit margins of various types of single-serve K cups. It has enabled rapid growth
through high sales. Pod. In March 2014, GMCR changed its name to Keurig Green Mountain.
Keurig Green Mountain, a public company from 1993 to 2015, was acquired in March 2016 by a
group of investors led by JAB Holding Company for $ 13.9 billion in cash. Keurig
Green Mountain, which had been private for two years, was an independent organization
headed by existing management and a new CEO. On July 9, 2018, Keurig Green Mountain
acquired Dr. Pepper Snapple Group in an $ 18.7 billion transaction. The merged company is now
Keurig Dr. Pepper has been renamed and re-traded on the New York Stock Exchange under the
ticker “KDP”. In 2020, it was switched to Nasdaq while maintaining the same ticker. Dr. Pepper
Snapple Group will own 13% of the merged company and Keurig shareholder Mondelez
International will own 13% to 14% of its stake. JAB Holdings owns the remaining 73-74%. On
On February 21, 2023, the company announced that it would build a second headquarters in
Frisco, Texas.
History:
Green Mountain Coffee Roasters (GMCR) was founded when entrepreneur Bob Stiller was near
a ski resort in Vermont. There he found coffee and looked up its sauce and enjoyed it very
much. In 1981, he and his partner purchased a two-thirds stake in a small specialty
coffee roastery that produces roasted beans in Waitsfield, Vermont. Shops and cafes sold
beans, coffee grounds, and coffee to the general public and some restaurants.
Stiller devoted himself to roasting coffee and used only Arabica coffee beans. In 1982, the
company had approximately 30 employees and moved its manufacturing facility to Waterbury,
Vermont. Stiller acquired two partners for $ 100,000 and became the only owner of the
company within two years of the first purchase, but it took four years to make a profit. To
grow his business, Stiller sold coffee to fine restaurants and gas stations and couldn’t afford to
advertise, so he gave away free samples. In 1986 he started a mail-order business advertised
in a gourmet magazine and landed Kings, a customer of his first chain
supermarket. Stiller implements technology to track customer orders. Adjust the roasting
temperature suitable for each bag. Track distribution, manufacturing, sales, and staff (acquired
by PeopleSoft in 1997). By 1983, employees composted used coffee scraps in retail stores,
and in 1986 Green Mountain introduced the first organic coffee in retail market testing. The
company has become one of the world’s largest providers of dual-certified fair trade and
organic coffee. As the taste of American coffee changed, sales of roasted green
mountain coffee beans increased. In 1991, GMCR had seven retail stores, 1,000
wholesale customers, $ 11 million in sales, and $ 200,000 in profits. By 1993, the company had
2,400 wholesale accounts and approximately $ 10 million in revenue, and Green Mountain
Coffee Roasters, Inc. had begun public trading under the ticker “GMCR.”
Keurig and launch of K-Cups:
In 1993, three engineers from Massachusetts startup Keurig commissioned GMCR to develop a
single-cup coffee brewing system. This indicates that GMCR has invested in Keurig for
the first time. In 1996, GMCR continued to invest in Keurig, acquiring a 35% stake in the
company. The following year, GMCR was the first roaster to offer coffee in K-cup capsules for
the Keurig single-cup brewing system. In 1998, Keurig shipped the first
brewing system designed for the office. The introduction of the first K-Cup featuring Green
Mountain Coffee helped GMCR further compete with Starbucks’ ubiquitous presence by
allowing people to brew their own single-serve premium coffee. In 1997, a contract with Poland
Spring opened the office worker market by distributing green mountain coffee to thousands of
offices in the northeast. In 1998, GMCR closed 12 retail stores in support of the fast-growing
direct mail and online markets, expanding distribution to branches and other national venues,
and the wholesale market. That year, the company signed an exclusive deal with the American
Skiing Company, offering the first corporate gift catalog, selling certified organic
coffee at ExxonMobil’s domestic and international On the Run convenience stores,
and distributing 500 supermarkets. Expanded to stores. In 1999, we expanded our export
market, including the United Kingdom.
Agreement of Green Mountain:
In 2000, Green Mountain signed a contract to promote and
sell Fairtrade coffee, promising to raise at least 3% of its sales from Fairtrade. It is certified by
TransFair USA. In 2001, the company acquired Frontier Organic Coffee, and in 2002 signed an
agreement to sell fair trade coffee under the Newman’s Own Organics label. In late 2005,
GMCR signed an agreement to sell Newman’s Own Organics Blend Coffee at more than 600
McDonald’s restaurants in New England and northern New York.
Acquisition of Keurig, Inc.
Green Mountain, which continued to invest in Keurig, Inc. in 2006, 1993, 1996 and
2003, increased its stake in Keurig, Inc. and acquired a 43% stake at the time, making a single
acquisition. Has completed. Cup brewing system maker. As a result of the acquisition, Green
The Mountain was able to launch a multi-brand portfolio and multi-channel distribution of brands in
a variety of environments. It also brought significant revenue growth, with GMCR moving from
95% of revenue from the low-margin wholesale coffee business in the late 1990s to 95% of
revenue from K’s high-margin sales. I was able to make a complete transition. -Cup as of 2014
(more than $ 4.3 billion).
Four additional Keurig licensees:
Green Mountain also acquired the four additional Keurig licensees in 2009 and
2010:
• In March 2009, it purchased Seattle-based Tully’s Coffee brand and its wholesale coffee
business for $40.3 million.
• In November 2009, it acquired the wholesale division of a Canadian coffee provider
Timothy’s World Coffee for $157 million.
• In December 2009, it purchased the California-based Diedrich Coffee for $290 million.
• In 2010, Green Mountain Coffee bought the Canadian distributor,
Quebec-based coffee
services company Van Houtte, for $915 million. In 2010, GMCR Canada was founded,
and officially became the Canadian Business Unit of Green Mountain Coffee Roasters,
Inc. the following year. (It has been known as Keurig Canada Inc. since March 2014, and
now Keurig Dr. Pepper Canada.)
GMCR’s Stock Rose:
On September 28, 2010, GMCR’s share price rose to a record high at the time. However, the
company announced that after the market closed, the Securities and Exchange Commission
(SEC) requested documents and data related to the earnings accounting investigation. The
company announced that US regulators have investigated some of Green Mountain’s
accounting practices, including revenue recognition, and single-vendor M.
Block and Sons, and highvolume inventory at Inc. Most analysts felt that company practices were sound. The
SEC completed the investigation in October 2014 and did not take any compulsory action
against Green Mountain or its affiliates.
Agreement with Dunkin’ Donuts:
In February 2011, Green Mountain announced an agreement with Dunkin’ Donuts to
make Dunkin’ Donuts coffee available on the Single-Serve K-Cup Pod for use with Keurig SingleCup Brewers. In addition, participating Dunkin Donuts restaurants may sell Keurig Single Cup
Brewers. In March 2011, Green Mountain Coffee and Starbucks announced similar deals.
The latter sells coffee and tea in Keurig single-serve capsules instead of selling Keurig machines
in stores as part of the deal.
New brewers, and company name change:
Green Mountain Coffee Roasters introduced the Keurig Vue Brewery in February
2012 with a new Vue pack, seven months before the K-Cup patent expired in September 2012.
The Vue system was announced with customizable features that allow consumers to control
the strength, size, and temperature of their beverages. Vue packs are made of # 5 recyclable
plastic. In November 2012, GMCR released Rivo, a brewery
of espresso, cappuccino, and latte, co-developed with Italian coffee company Lavazza. In the fall
of 2013, the company released Keurig Bolt, a full-pot brewery used primarily in the office. In
In February 2014, Zakoka Cola Company purchased a 10% stake in the company for $ 1.25 billion
and added the option to raise its stake to 16%. It was exercised in May
2014. This partnership is part of Coca-Cola’s support for the cold beverage system developed
by Keurig, allowing customers to prepare Coca-Cola and other brands of soft drinks at home.
In January 2015, the company made a similar transaction with Dr. Pepper Snapple Group, but with
no shareholder participation. In early March 2014, shareholders of Green Mountain Coffee
Roasters decided to change the name to Keurig Green Mountain, reflecting the sales business
of the Keurig coffee maker. The ticker symbol remained “GMCR”.
Keurig 2.0 brewer:
In the fall of 2014, Keurig Green Mountain announced the Keurig 2.0 Brewer. It has the technology
to prevent old and unlicensed pods from being used in breweries. Digital lockouts have
triggered hacking attempts and antitrust proceedings. With the new K-Carafe potion pack, 2.0
brewers can brew the entire carafe, not just individual potions. In March 2015, the
company launched the K-Mug pod, a recyclable pod that brews large volumes of travel mugs
size. In mid-2015, Keurig announced the K200. This is a small Keurig 2.0 model with a variety of
colors that can brew a single cup or 4 cups carafe. General Electric has announced the inclusion
of a Keurig coffee maker in its new Cafe French Door Refrigerator, due out in late 2015.
In September 2015, Keurig launched the K-Cup Campbell’s Soup line. The kit includes a pack of
noodles and a K-cup soup, and the varieties include chicken noodles and Southwest-style
chicken noodles.
Keurig Kold:
In September 2015, Keurig also launched Keurig Kold, a brewery that produces a variety of
cold beverages, including soft drinks, functional beverages, and bottled water. In addition to
the machine-brewed beverages of the Coca-Cola Company and Dr. Pepper Snapple
Group, there are also Keurig’s unique flavored mineral waters and teas, sports drinks, and soda
fountain drinks. The company’s main competitor in this market was SodaStream. In
In June 2016, Keurig announced that it would discontinue the machine and offered a refund to the
purchaser.
Acquisition by JAB and other investors:
On December 7, 2015, a group of investors led by private equity firm JAB Holding Company,
an investment company that trades luxury consumer goods and owns Peet’s Coffee & Tea,
announced its intention to acquire Keurig Green Mountain. $ 13.9 billion buys US dollars.
Minority investors in KGM purchases included shareholders of Jacobs Douwe Egberts, a global
coffee and tea company that owns Tassimo. This agreement was unanimously approved
by the Keurig Green Mountain Board of Directors. The selling price of $ 92 per share
is 77.9% above the closing price of Curig Green Mountain (stock quote “GMCR”) in December
5, 2015. Keurig’s largest shareholder, Coca-Cola Company, with a 17.4% green mountain,
has announced support. Regarding the acquisition of JAB, the sale of shares will bring great
economic benefits to Coca-Cola. The acquisition was completed in March 2016. Keurig Green
Mountain became a private company, headquartered in Waterbury, Vermont, and continued to
be an independent organization led by existing management. In a statement, JAB President Bart
Becht said: The company’s management will continue to lead Keurig. ”
Acquisition of Dr. Pepper Snapple Group:
In July 2018, Keurig Green Mountain acquired Dr. Pepper Snapple Group in a deal worth $18.7
billion. Legally, Dr. Pepper Snapple Group was the surviving company; it remained publicly
traded and changed its name to Keurig Dr. Pepper. This created the third-largest beverage
company in North America. On July 10, shares in Keurig Dr. Pepper (KDP) began trading on the
New York Stock Exchange. Its stock switched to NASDAQ in 2020. Dr. Pepper Snapple Group will
continue to operate as a business unit under its parent company Keurig Dr. Pepper.
Sustainability:
Within two years of its founding, GMCR began embracing environmental
ethics, and environmental protection and sustainability were comprehensive policies that
became known in the Green Mountains. Among other initiatives in Green Mountain’s first
decade, employees began composting used coffee grounds in retail stores in 1983. In 1986, the
company unveiled its first organic coffee in retail market testing. In 1989, we established
the Employee Environment Committee and started a recycling program. In 1990, we introduced
Rain Forest Nut coffee to promote rainforest conservation and donated 10% of the
product’s revenue to Conservation International and the Rainforest Alliance, the
first environmentally friendly, oxygen-free, dioxin-containing. Introduced no coffee filter.
In 1992 she established the Stewardship Program to promote sustainability and sound
environmental practices. In 1997, we introduced the first biodegradable bag for the bulk purchase
of coffee. In 2006, we introduced Ecotainer, a disposable cup for hot drinks made
entirely from renewable ingredients.
Green Mountain supports the UN:
In 2005, Green Mountain was the first coffee company to support the mission of
the United Nations Global Reporting Initiative to develop globally recognized sustainability
reporting guidelines. In 2008, the GMCR Board of Directors added the Social and Environmental
Responsibility Committee. During this time, GMCR also established a vice president for
environmental issues and reported directly to the CEO. Since 2015, Keurig Green Mountain has
a Chief Sustainability Officer. The company offsets 100% of direct greenhouse gases and
prioritizes waste reduction and responsible energy consumption and
sustainability throughout the product life cycle. In addition to other awards and
recognition of sustainable practices, the GMCR has been included in the Sustainable Business
World Top 20 Sustainable Business Stocks annually from 2002 to 2007 and in the US
EPA National Top 100 of Green Power Users since 2015. In 2014, Keurig Green Mountain
announced a multi-faceted effort to tackle the long-term challenges of the global water
crisis, with the first $ 11 million to support nonprofits promoting water safety. Provided a
pledge.
Non-recyclable and non-biodegradable K-Cups:
Environmentalists and journalists say that billions of non-recyclable, non-biodegradable K-cups
that consumers buy and dispose of each year, as well as the company’s historic
environmentally friendly image and K-cups to the surroundings. We
acknowledge the company’s achievements in the dichotomy with impact. environment. In
2013, GMCR’s Vice President for Sustainability explained: “This system has fairly
stringent technical requirements regarding its ability to withstand certain temperatures, have
certain types of stiffness, and provide the right types of moisture and oxygen barriers, etc.
Therefore, this is the simplest. In 2015, the company’s Chief Sustainability Officer
said that all new K-Cup spin-off products (including Vue, Bolt, and K-Carafe cups) launched after
2006 are paper and plastic. In a 2014 sustainability report released in February 2015, Keurig
Green Mountain will make 100% of K-Cup capsules recyclable by 2020. Reiterated that doing
is a priority for the company.
Since its inception, Green Mountain has maintained a culture of social responsibility,
community spirit, philanthropy, and respect for its employees, coupled with an environmentally
friendly attitude. Among other awards and awards for corporate social responsibility (CSR),
GMCR was ranked in the top 10 of the “100 Corporate Citizens” each year from 2003 to 2007
and ranked first in 2006 and 2007. Was ranked in. GMCR was not included in the 2008 rankings
as its focus shifted to large-cap stocks only. It was once again included in the “100 Corporate
Citizens” list in 2010 and 2013. In 2005, Green Mountain published the first Corporate Social
Responsibility Report. In 2008, the GMCR Board of Directors added the
Social and Environmental Responsibility Committee to oversee the company’s
social responsibility. A corporate social responsibility vice president will also be appointed and
will report directly to the CEO. In addition to environmental monitoring, the company’s
Sustainability Committee focuses on areas such as financial and environmental
viability, health, and resilience of the coffee growing and manufacturing supply chain. Public
relations; social responsibility and awareness of the company and its employees.
Fair Trade movement:
GMCR pioneered the Fair Trade movement in 2000, ensuring farmers a stable minimum
price that far exceeds market value. Green Mountain has been the world’s largest buyer of fair
trade coffee since 2010. In addition, the company has been known from the beginning for its
long-term relationships with coffee growers, fair trade, and a high percentage of farmers
buying coffee directly. Every year since the early 1990s, the company has sent a group of
employees to Latin American coffee farmers to learn first-hand about the lives of
coffee farmers. The GMCR prioritizes initiatives to alleviate poverty and hunger in coffee-producing areas. This includes Coffee Kids, an international non-profit organization
that improves the lives of children and families in remote villages where coffee
grows. FomCafe Cooperative’s quality control training program helps farmers achieve higher
profits with coffee. In 2002, GMCR was the first corporate investor in Root Capital, a non-profit
microcredit organization, through which Green Mountain lent millions of dollars
to underfunded coffee farmers. In 2002, Green Mountain also formed a joint alliance with
the United States. United States Agency for
International Development to Improve the Lives of People in Poor Coffee Producing Areas.
Corporate governance:
Founder Bob Stiller, who was president and chief executive officer of the company from
its founding in 1981 until his resignation in 2007, served as chairman until May 2012. Lawrence
J. Branford became President and Chief Executive Officer of Green Mountain in 2007. Formerly
Chief Executive Officer of The Coca-Cola Refreshment, Brian Kelly became President and Chief
Executive Officer of the company in December 2012. In March 2016, JAB Holding Company and
other investors acquired Keurig Green Mountain. Former Pinnacle Foods CEO Robert Gumgoat
became KGM’s new CEO in May 2016. The existing management team, with Gamgort
as the new CEO, continued to operate Keurig Green Mountain as an independent organization
after the acquisition by JAB Holding. In 2018, after merging with Dr. Pepper Snapple, Gamgort
became CEO of Keurig Dr. Larry Young, President and Chief Executive Officer of Pepper, and Dr.
Pepper Snapple has retired from these positions and joined the new company’s board of
directors