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Fiji Water


Fiji Water is a brand of bottled water procured, bottled, and shipped from Fiji. According to
marketing materials, the water comes from the artesian aquifer on Viti Levu. Fiji Water is
headquartered in Los Angeles, California. Available in 330 ml, 500 ml, 700 ml,
1 liter (0.22 imp gallon; 0.26 US gallon) and 1.5-liter bottles.


Canadian businessman David Gilmour founded Fiji Water in 1996 under the name Natural
Waters of Viti Ltd. Stewart and Lynda Resnick’s Roll Global (now renamed The Wonderful
Company) acquired Fiji Water from Gilmour for $ 50 million in 2004. Resnicks’ holding
company also owns Teleflora, POM Wonderful, and Suterra. Fiji Water sales in 2009 were US $
85 million. In late 2010, Fiji Water acquired Justin Vineyards & Winery in Paso Robles,
California, USA, expanding its brand to a wider range of products. We produce California-style
Bordeaux and Syrah wines and distribute around the world.

fiji warer
Fiji water


Fiji Water bottles water from Fiji and ships it overseas. The water comes from Yakara on the
north coast of Viti Levu, Fiji’s largest island. From 2007 to 2008, a dispute with the Fiji
government over export tariffs resulted in proceedings, confiscation of shipments, and the
voluntary closure of Fiji’s water bottlers across the industry. The government
eventually withdrew the proposed tax of 20 cents per liter. In December 2008, Fiji Water fired
40% of its employees due to sluggish sales. In November 2010, Fiji deported Fiji Water’s Foreign
Minister, David Ross, for “interfering with Fiji’s internal affairs,” and resigned from the interim
Minister of Defense and Immigration, Ratu Eperiganillau. Shortly thereafter, the company
raised the tax from one-third of Fiji per liter to 15 cents per liter for producers over 15
million liters per month, which was only applicable to Fiji Water at the time. The office has been
closed. November 29, 2010. The purpose of this increase was to increase the tax burden on the


Fijian government from Fiji Water’s annual export of 150 million F $ (A $ 82 million)
from 500,000 F $ to 22 and raise 6 million F $. The next step for the brand was to move to the New
Zealand. However, after the government threatened to give another company a well, Fiji Water
announced its intention to resume operations and accept new taxes. As of December 2010, Fiji
Water’s Fiji Plant has 400 employees. The company has also laid the foundation for
providing water purifiers to rural Fiji. 50% of them do not have access to clean water. In 2019 it
was only 12%.



In 2006, Fiji Water advertised, “Because it is not bottled in Cleveland, the label says Fiji.” This
was considered an insult by the US City Water Department. The Cleveland Water
Department has conducted tests comparing bottles of Fiji Water with Cleveland tap water
and bottled brands in several other countries. Fiji’s water reportedly contained 6.31
micrograms of arsenic per liter, while Cleveland’s tap water did not contain arsenic. In
Fiji Water’s company-reported tests bottled in 2015 and November 2014, reported
arsenic levels were 1.2 micrograms per liter, below the FDA’s limit of 10 micrograms per liter.

fiji water pic
Fiji water pic

Environmental Impact:

The Fast Company reported in 2007 that the factory machinery used to extract water from
underground was powered by diesel fuel. 1.75 gallons of water and 2,000 times more energy
than tap water are used to make Fiji water bottles. To reduce carbon dioxide emissions, the
company announced plans to plant natural forests in 2008. However, some of the
company’s websites that tracked its progress were closed by 2011. As of 2019, only 50% of the
natural forest area promised by the company has been planted. Fiji Water’s carbon-negative program will not be achieved until at least 2037. “The long-term impact of global
exports of drinking water is the turmoil of unrecycled plastic that clogs landfills,” wrote Anna
Renzer of Mother Jones. Renzer’s quote refers to the entire water bottling industry, but her
article focuses on Fiji. Fiji Water has access to groundwater sources, but many Fijians rely on
rusty pipes, and only occasionally have a water system that serves as the main source of water.
Despite living on the same island as a major water company, 12% of Fijians still do not have
access to safe drinking water.

Is Fiji Water Safe?

Tap water in Nandy, Suba, and resorts is usually suitable for drinking unless otherwise
stated. Informally, any local would say it’s an acquired taste and not recommended to visitors.
Outside of big cities, in rural areas, and on small islands, the main water supply is tank water,
which is not always safe. If the resort does not have safe water, assume that all water is unsafe.
Before consuming water, make sure it is treated and purified. Do not take a
shower or bath with your mouth open.

fiji water pics
Fiji water pics

Does the Fiji Water Actually Come from Fiji?

The source of Fiji Water is 100% from the unspoiled, South Pacific tropical islands, which are
over 1,600 miles from an industrialized country. Bottling takes place in the remove Yagara
Valley on Viti Levu Island.

What Does It Mean by Natural Artesian Water?

Artesian water is water from an aquifer, which is a naturally-occurring underground pressurized
chamber that has layers of volcanic rock, protected from the elements. In order to get to the
water, a borehole must be made in the protective rock, or a well must be created.

How Is Fiji Water Different?

What makes Fiji water so different from other bottled waters is its source – the protected
artesian aquifer on the isolated Fiji Islands. It also has a unique mineral profile that gives the
water its smooth, soft taste. It’s the world’s best-untouched water until you take the cap off.

What Kinds of Minerals Are Found in Fiji Water?

Fiji Water has all kinds of minerals that give it its smooth, soft taste such as calcium, magnesium
and silica.

fiji water
Fiji water

Are there any Electrolytes in Fiji Water?

Fiji Water does contain electrolytes that are 100% natural, which gives the water its smooth
taste and feel. The common electrolytes in Fiji Water are chloride, magnesium, potassium, and


What Is Fiji Water’s PH Level?

The pH of Fiji Water is 7.7. The purified water has a value of 7. Natural and drinking water are
affected by gases and dissolved minerals that can change the pH range. Solutions with a
pH below 7 is considered acidic. Anything over 7 is considered basic.

Are FDA Regulations for Bottled Water Met?


Fiji Water makes sure to follow all the requirements the Food and Drug Administration has put
forth. You can learn more about water quality testing and subsequent results by reading the
California Water Quality Report.

What is the Plastic used to Bottle Fiji Water?

Fiji Water uses high-grade polyethylene terephthalate plastic, which the FDA considers to be
safe for contact with both food and drinks. It’s also recyclable and can be turned into other
products including carpets, construction materials, vehicle parts, and clothing. If you’re
interested in recycling your bottles, reach out to your city officials to see if they can recycle

Can You Safely Consume Water from PET Bottles?

The food and beverage industry uses PET for an array of products such as juices, water, soft
drinks, peanut butter, and ketchup. It’s been used for many years safely and always meets the
strict guidelines set forth by the FDA. The agency has done research reviews and found there is
no risk to consumers who drink from PET bottles.

Is There Any Bisphenol an in Fiji Water’s Packaging?

There is no BPA in the packaging of Fiji Water. BPA is a chemical that’s often used to create
resin or plastic.

Can You Purchase Glass Bottles of Fiji Water?


Fiji Water only comes in high-grade PET bottles to ensure the best packaging for the water –
protection from carbon dioxide and oxygen migration that tends to affect water quality. It also
ensures product safety and reduces the impact on the environment – less waste, lower
transport emissions, and lightweight.

fiji waters pic
Fiji waters pic

How Long Can Fiji Water Last?

The FDA does not require an expiration date for Fiji Water, but it uses an expiration date by
default. Fiji Water has a best-by date of 2 years and is listed under the label.

Where Can You Purchase Bottles of Fiji Water?

You check purchases from a local retailer who sells Fiji Water or through our online store where
it can be delivered to your home or office.

Who Can You Call for Distribution?

If you would like to distribute Fiji Water, you can call our sales representatives to learn how.

How Can I Get A Production Donation or Sponsorship?

You can contact our customer service representatives about a production donation or

Who owned Fiji Water Company?

Stewart and Lindaresnick’s Roll Global (since it was renamed The Wonderful
Company) reportedly acquired Fiji Water from Gilmour for $ 50 million in 2004. Resnicks’
the holding company also owns Teleflora, POM Wonderful, and Suterra.
Fiji Water & Nutrition:
Fijian water benefits the skin, hydrates, and balances the electrolytes — supporters say. Health
bloggers and salespeople likewise call it “the best water on earth”, but can you really

fiji waters pics
Fiji waters pics

trust those claims?

Fiji Water Ingredients:

Manufacturers promote this beverage as a natural source of minerals and electrolytes, such as
calcium, magnesium, and potassium. One liter of Fiji Water (33.8 ounces) provides the following


 14.7 milligrams of magnesium.
 17.9 milligrams of calcium.
 4.9 milligrams of potassium.
 93.4 milligrams of silica.
 17.8 milligrams of sodium.
 0.2 milligrams of fluoride.
 9.3 milligrams of chloride.
Fiji Water also contains 14.7 milligrams of magnesium per liter. Considering that 1 liter
of common mineral water contains about 20 milligrams of magnesium, it’s not that much. This
is 5 percent of the recommended daily allowance. However, Fijian water is rich in potassium.
Potassium is a mineral that regulates blood pressure, heart rate, nerve function, and protein
synthesis, among other biological processes. The National Institute of Health recommends
1,000 milligrams of calcium per day for healthy adults aged 19-50. One liter of Fiji
Water provides 1.79 percent of the recommended daily calcium intake. By comparison,
according to USDA, typical bottled water contains about 100 milligrams of calcium per liter. The
same amount of Evian water provides 80 milligrams of calcium.

Does It Have Any Benefits?

This drink provides a moderate amount of minerals and can help your health. In addition, it
keeps you hydrated. The big advantage is that it is significantly less pollutant than tap water.

According to a June 2015 report published by Fiji Water, arsenic, barium, fluoride, and nitrate
levels are below FDA limits. In addition, it is free of cyanide, aluminum, benzo (a) pyrene,
nitrite, and other potentially harmful compounds. Given its mineral content, it’s no
exaggeration to say that Fiji Water is good for your health. It not only quenches thirst but also
contributes to daily nutrition. But is this drink really safe? Finally,
it’s in a plastic bottle. Manufacturers claim that the bottles are made of high-quality PET
(polyethylene terephthalate) plastic and do not contain BPA or bisphenol-A. This chemical
can enter the water and, in the long run, can contribute to metabolic disorders,
hormonal imbalances, and certain types of cancer. Fiji Water does not contain BPA and can be
considered safe. In addition, bottled water is regulated by the FDA and must meet strict safety
standards. What about the Fiji Water controversy? The company has been accused
of ecologically misleading claims for years. PET bottles do not contain BPA,
but they can still pollute the environment.
Fiji Water Girl would be a great meme if bottled water were

fiji waters
Fiji waters

something to celebrate:

For many social media users, the highlight of the 2019 Golden Globe Awards was a woman who
was dubbed “Physie Girl” on Twitter for her red-carpet attention by handing out bottled
water from the Fiji brand. At the Golden Globe Awards on Sunday, Fiji Water seems to have
hired model Keres Cuthbert. This was later identified on an Instagram survey and promoted
his product on the red carpet. When asked by her friend if she knew that her photo had
become viral, she replied “calculated.” In fact, her viral photos were taken
by experts working in Fiji Water. Cuthbert, in a glamorous blue dress, stood directly behind a
celebrity, carrying a tray of bottled water, and often staring at the camera secretly. Fiji
Water did not respond to requests for comment from Vox. Cuthbert continued to tell the LA
Times that her pose was “strategic,” but the magic of social media did a lot of work for
her, giving her a photo bomb and an instant viral to her puddle. Provided.
Fiji Water has tried to present a positive public face — but it may be a
Fiji Water is owned by The Wonderful Company, which
also manufactures and sells pomegranate juice and other edible foods. Founded in 1995, the
brand has spent its first 13 years enjoying a basically tax-free corporate status in Fiji and is a
bottle of the country’s economy and the international world that bears its name. We have built
a foothold in the water industry. By doing so, the Fast Company will build what the Fast
The company calls a facility to extract water from the subterranean aquifer, completely powered by
diesel generators, and defines marketing in a cloud of real-world pollution. I created an image.

The company has positive relationships with Citizens:

Nevertheless, the company maintained good relationships with local Fijians and many praised
the company for its high wages, economic growth, and investment. It is anecdotally known for
distributing free water, providing financial assistance to past local emergencies, and investing in
local infrastructure, education, and other interests in the island nation. Many of these
anecdotes are funded by Jessica Shad, a professor of sociology who visited the country while
earning a master’s degree to interview Fijian residents about their relationship with the city.
Tax-exempt status:
Fiji Water’s tax exemption status began to change in 2006 when Fiji’s military leader Frank

Bainimarama couped and established himself as a national leader. The new government
then focused on increasing tax revenues from Fiji Water, the country’s largest exporter. In
2008, Fiji Water dismissed its employees in response to the threat of a tax increase on the
export of bottled water by the Fiji junta in Bainimarama.

fijis waters
Fijis waters

5 Reasons Why FIJI Water Is so Expensive:

Mineral water is one of the best-selling drinks in the world. In the United States in 2017, liquid
gold sales totaled $ 18.5 billion. Fiji Water makes this cake the number one imported bottled
water brand in the United States. Given this level of popularity, you may be surprised to hear
that Fiji is one of the most expensive bottled waters on the mainstream market. On average, 24
packs of the same size bottle of PepsiCo Aquafina Water are about $ 15 cheaper than Fiji
Water. Why is Fiji Water so expensive? First, find out how a bottle of Fiji Water is
made. Next, we will investigate the reason for the price difference between imported water
known as “the best water on earth” and the remaining bottled water.

The Life of a Bottle of FIJI Water:

Starting with the life cycle of Fiji Water much goes into explaining why endpoints
are so expensive. Each bottle starts high in the clouds above Fiji as water vapor. What goes up
must go down. Fijian rain is known to be purified by the trade winds that blow across Fiji, called
the equatorial trade winds. Rain falls between the tropical trees and ancient volcanoes that
surround the rainforests of Viti Levu, Fiji. These dormant volcanoes and their porous
volcanic rocks play an important role in the filtration process that cleanly and naturally filters
Fiji Water. As water moves over the rocks, it absorbs edible minerals such as silica.

fiji waters pic
Fiji waters pic

Explaining the Price:

We have seen the complex and natural process that Fiji Water goes through before it is
bottled. The purification of nature is great, but what makes Fiji Water so expensive?
necessarily. There are many other reasons to explain why Fiji Water is four times more
expensive than economy-branded bottled water. Here are the top 5 reasons why Fiji Water is
so expensive.

1. The Complicated Life Cycle:

As mentioned earlier, Fiji Water has its own life cycle. However, once the water is in the
bottle, the cycle does not end. Bottles of Fiji Water need to travel a considerable
distance after being bottled at the water source. Fiji is nowhere in the Pacific. It is said
to be more than 1,600 miles away from the nearest industrial country. The
distance traveled by a bottle of Fiji Water pushes the price slightly. It must be loaded
onto a ship, and in the United States, it will travel more than 5,500 miles before being
loaded onto a truck for delivery. Shipping costs may not sound expensive, but they
do. Each liter of Fiji Water on board a ship requires 0.02 gallons of diesel fuel. That may
seem like a small number, but when multiplied by the hundreds of millions of Fiji Water
shipped each year, it grows into millions of gallons of fuel.

2. The Bottle:

Fiji Water is probably better known for its uniquely shaped bottles rather than its taste.
The bottle is made of a synthetic resin called polyethylene terephthalate (PET). This is
great news because PET plastics are durable and can be recycled almost anywhere.
Molded at the Fiji factory, bottle blanks are manufactured in the United States
and shipped to Fiji by ship. What is a capless bottle? The classic blue cap is made in
Taiwan and will be shipped to Fiji by ship. The Fiji Water label is almost as symbolic as
the shape of the bottle itself. Labels are printed in New Zealand and shipped to fit
Fijian bottles and caps. Now that all the parts have arrived, you can bottle Fiji Water.

3. Marketing Strategy:

The Fiji Water brand has grown to an unimaginable height for a product that was still in
its infancy in the early 2000s. Fiji Water is based on a blueprint previously created by
Evian, although it is notoriously difficult to conquer the bottled water sector. Fiji Water
is often found in luxury hotels, restaurants, and resorts. The founder
of Fiji Water accelerated his “luxury” mood by inviting famous guests to resorts on the
island. Of course, Fiji Water was the only water available and soon became associated
with luxury. This marketing strategy can fail if it is no longer relevant. But during its 10-
year life, Fiji Water was able to regain attention over the passage of time.

fiji waters pics
Fiji waters pics

4. The bottling process:

The more you learn about Fiji Water, the better you will know how much it fits in each
bottle. Fiji Water is proud of its “touchless” bottling method. This unique process is
complex and expensive. This system consists of a special pumping device called a
“closed system”. This is how consumers get the first ground foam in Fiji Water when
they open the bottle.

5. Distribution Control:

In addition to the presence of Fiji Water in high-end locations, the absence of Fiji Water
elsewhere is equally influential. Bottled water is a difficult market to enter from
a profit perspective, so its controlled distribution strategy may seem counterintuitive. Early in childhood, Fiji Water was so difficult to store on shelves that people
had to look for it. This led to a supply and demand scenario that made the brand also
known as “exclusive.

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